Donations and Fundraising

Turn visitor generosity into lasting support

Public funding is tightening, operating costs are rising, and cultural organizations are being asked to do more with less. Yet visitors continue to step forward when the opportunity is clear. In the past 12 months, institutions using Ticketure have raised more than $4.1 million through visitor giving, proving that small moments across the visitor journey can add up to transformational impact.

Ticketure helps organizations put the right giving opportunities in the right places, online, onsite, and at emotional high points throughout the visit, so supporters can act in seconds.

“It's so simple. People are still in the story and that's when they give. Since switching to Ticketure's donations tools, we've seen a 90% increase compared to our old cash methods.”

Sam Smith

Ticketing and Admissions Manager, Shakespeare Birthplace Trust

Why donations matter more than ever

Visitor giving has become a vital revenue stream for museums, zoos, aquariums, gardens, and science centers.

It helps organizations:

Stabilize budgets affected by fluctuating attendance.
Support conservation, research, and education programmes.
Fund restoration, capital projects, and exhibitions.
Bridge funding gaps left by reduced grants or public support.
Increase unrestricted income that can be used where it is most needed

When giving is visible, simple, and emotionally connected to the visitor experience, participation rises significantly.

Donation tools across the visitor journey

Ticketure introduces donation opportunities throughout the visitor experience. Prompts can appear online, at checkout, and across the venue so visitors can contribute at the moment they feel most connected to your organization.

Key capabilities include:

Donation add-ons during ticket purchase.
Standalone online donation forms.
Suggested giving levels and campaign messaging.
Tap-to-Donate using iPhone or iPad.
Dedicated onsite donation kiosks.
POS donation prompts at admissions desks and retail.
Gift Aid capture and reporting.
Donor tracking and donation reporting.
Secure integrated payment processing.

A single platform for fundraising, ticketing, and admissions.

donation-tools-across-the-visitor-journey

30% of people say they are more likely to donate when contactless giving is available.

Charities Aid Foundation

Integrated donation infrastructure

No fragmented tools. No missed opportunities.

Ticketure manages donation capture, payment processing, and reporting within the same platform used for admissions and memberships. Fundraising activity appears alongside ticketing and visitor data, removing the need for separate systems.

Platform capabilities include: