Who we serve

Ticketure for Museums

Modern ticketing technology designed for museums and the audiences they serve.

Museums and heritage organizations balance rising visitor expectations with limited resources. Visitors expect simple booking. Teams need dependable systems. Leadership needs clear insight into attendance and revenue. Ticketure brings admissions, memberships, donations, and visitor data together in one platform built to manage seasonal demand.
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Trusted by leading museums

More than 200 million visits each year are processed through Ticketure at museums and heritage institutions that rely on dependable technology during their busiest periods.

 
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A smooth, intuitive visitor journey

From the moment a visitor explores your website to the moment they arrive at the entrance, the booking experience should feel clear and simple. Ticketure creates fast purchases, flexible ticket management, and well-timed prompts that help visitors choose the experience that suits them. Staff spend less time resolving ticket issues and more time engaging with visitors.

What makes this possible:

  • Mobile-friendly ticket purchasing.
  • Timed entry booking with capacity control.
  • Self-service exchanges and rebooking.
  • Add-ons and experience upgrades during checkout.
  • Digital tickets ready for scanning or mobile wallets.
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72% of travel and attraction bookings are now completed online.

Statista Global Travel & Tourism Digital Market Outlook, 2025
Museums memberships
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Membership and donations can account for up to 40% of museum revenue.

UNESCO Cultural Economy Report 2025

Revenue growth through admissions, memberships, and donations

Admissions, memberships, and donations underpin the sustainability of many museums. Ticketure strengthens these revenue streams by presenting membership offers, upgrades, and giving opportunities naturally within the visitor journey.

Key capabilities

  • Dynamic and time-based pricing controls.
  • Membership joins and renewals online and on site.
  • Donation prompts within the ticket purchase flow and Tap-to-Donate for on-site support.
  • Bundles and packaged experiences that increase order value.
  • Third-party distribution and reseller ticketing.

Flexible museum admissions management

Museum programmes change frequently. Exhibitions open and close, school visits vary by season, and community events bring new audiences. Ticketure gives teams the flexibility to adjust capacity, introduce new ticket types, and manage programs quickly as demand shifts.

Key capabilities:

  • Session scheduling and calendar management.
  • School and group visit booking tools.
  • Waitlists and controlled ticket release.
  • Multi-site and multi-attraction configuration.
  • Real-time admissions and revenue reporting.
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60% of major museums now use timed-entry ticketing to manage visitor flow.

International Council of Museums (ICOM) Digital Transformation Survey, 2025
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Using visitor data can increase engagement and repeat visits by up to 30%.

Deloitte Digital Media & Entertainment Consumer Survey, 2025

Visitor insight and audience data in a museum.

Understanding visitor behaviour helps museums grow membership, deepen relationships, and plan future programmes. Ticketure brings admissions, membership activity, and visitor data together so teams can see how audiences engage with their institution over time.

Key capabilities:

  • Visitor accounts and household management.
  • Audience segmentation and customer profiles.
  • Purchase and visit history tracking.
  • CRM integrations including Salesforce.
  • Visitor analytics and reporting integrations.

A partner through implementation and growth

Introducing a ticketing platform touches many parts of a museum. Ticketure provides a structured onboarding process, data migration assistance, and staff training so teams feel confident from the start. As programs evolve, institutions continue to receive guidance, expertise, and product updates from an experienced ticketing team.

Key resources:

  • Onboarding and implementation planning.
  • Data migration for ticketing and membership records.
  • Staff training sessions and documentation.
  • Ticketure Academy webinars and learning resources.
  • Ongoing account management and product guidance.
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Tenement museum

“We have seen a clear increase in members using their benefits and making donations at the point of ticket purchase, something that was not possible with our previous system. Thank you!”

Chelsea Bracci
Chief of Staffs, Tenement Museum

Museum ticketing and membership software
designed for modern museum operations

 
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Partnering with 120+ leading institutions across the world

Museums, galleries, and cultural institutions worldwide rely on Ticketure to manage admissions and visitor experiences. $1.5BN+ in ticket sales processed annually.
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Reliable during busy exhibitions and peak demand

Ticketure is built for high-volume admissions and timed entry environments, giving teams confidence during exhibitions, events, and seasonal peaks. 99.9% platform uptime.
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Built to integrate with the systems museums rely on

Ticketure connects with CRM, marketing, pricing, and analytics tools through open APIs and established integrations, fitting easily into the technology ecosystem museums already use.
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Sell through the channels your visitors already use

Ticketure connects to established distribution networks used by travel sellers, tourism platforms, and third-party marketplaces. You can expand reach without losing control. Inventory, pricing, and reporting stay aligned in one system, even as tickets are sold across multiple channels.

 

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LTM

"Would we recommend Ticketure? Absolutley. Its flexibility, reliability, and excellent customer support make it a valuable solution for cultural institutions managing complex ticketing needs."

Paul Surma
Ticketing Manager, London Transport Museum 
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See how Ticketure can help your museum grow

Tell us about your organization and what you’re aiming to achieve.