MEMBERSHIPS

Strengthen loyalty. Build predictable revenue

Ticketure gives museums, zoos, aquariums, immersives and visitor attractions a modern membership system built for long-term stability. Joining is simple, renewals are effortless, and benefits are enforced accurately across every channel.

Members experience a recognized, consistent relationship with your institution. Teams operate with confidence, supported by tools designed for real-world complexity.

A modern membership system for visitor attractions

Ticketure supports the full membership lifecycle within a single platform. Institutions can configure individual, joint, household, gifted, and multi-person memberships, including complex tier structures and overlapping entitlements.

Memberships can be sold and managed across:

Online checkout.
Onsite POS.
Self-service kiosks.
Staff-assisted back-office tools.

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972,000+ active memberships managed.

Across the Ticketure platform.

Auto-renewal that protects recurring income

Auto-renewal reduces churn and supports predictable revenue. Ticketure allows institutions to configure renewal logic, incentives, and reminder schedules, while the system handles the operational detail behind the scenes.

Renewals are designed to maximize retention while minimizing staff effort.

Ticketure supports:

Auto-renewal and manual renewal.
Online self-service renewals.
Pre-filled member data.
Upgrades and downgrades.
Household changes.
Gift renewals.
Validity adjustments when required.

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Members visit more frequently and contribute higher lifetime value than non-members.

Arts Council England, Museum Survey (2025)

A seamless digital member experience

Digital membership cards are issued instantly and can be saved to Apple Wallet or Google Wallet.

Through My Account, members can:

Access their membership card.
Update personal details.
Review past orders.
Manage upcoming visits.

“70% of consumers prefer self-service options when managing their accounts.”

Microsoft, 2025

Accurate benefit handling across every channel

Ticketure enforces membership rules automatically across online sales, onsite transactions, kiosks, and entry scanning. Visitors are recognized correctly every time, without manual checks.

Handled benefits include:

Free or discounted admission.
Parking entitlements.
Member-only sessions and preview events.
Priority booking windows.
Tier-specific pricing.

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Organizations can lose 20–30% of revenue due to poor data quality and manual processes.

McKinsey & Company

“We launched with six membership programmes, including options that can be held simultaneously by the same customer. Ticketure made that straightforward. What’s changed most is visibility. We can see membership sales and ticket redemptions immediately, without waiting on reports. Compared to our previous system, the ease of use has been a major improvement.”

Membership Manager,

Exploratorium

Why legacy membership systems fall short

Built for modern membership models

Flexible support for individual, household, gifted, and overlapping memberships.
Auto-renewal and self-service renewals built in.
Benefits enforced accurately online, onsite, and at entry.
One consistent member record across the platform.
Clear visibility into renewal and usage trends.
Members manage their relationship through My Account.

Where legacy systems create friction

Fixed structures that limit modern membership models.
Manual renewals and staff-led processes.
Inconsistent benefit handling across channels.
Fragmented member data.
Limited insight into renewal risk.
Dated, transactional member experience.

Museums

Supports complex tiers, donor access, exhibitions, education programmes, and mixed audiences.

Zoos and Aquariums

Designed for family memberships, multiple memberships per household and peak-day management.

Science Centers

Ideal for high repeat visitation, annual passes, and complex school-driven demand.

Immersives & Visitor Attractions

Strengthens loyalty, stabilizes off-peak periods, and pairs effectively with dynamic pricing strategies.

Offer ticket-to-membership upgrades during checkout

Visitors purchasing admission can upgrade to membership during the booking process. The system applies the value of their ticket toward the membership, making the decision simple and immediate.

Surface member value at the right moment

Membership benefits appear naturally during the visitor journey. Clear comparisons help guests see the value of joining while they are already planning their visit.