“The number of online add-on donations went from 3,000 to more than 7,000. The higher value family membership level (Family Deluxe) went from 33% of memberships sales to 41%.”
“We now have the tools we need to modernize and keep pace with the latest trends in the attractions space.”
A smoother, faster arrival for every guest
Zoos experience sharp peaks in visitor demand. Weekend crowds, school visits, and changing weather can all place pressure on admissions teams. Ticketure helps zoos manage these busy periods with fast mobile ticketing, simple scanning at multiple gates, and booking flows designed for families and groups.
School visits, advance bookings, and on-the-day visitors can all be handled in one system. Staff spend less time resolving issues and more time welcoming guests.
91% of visitors prefer to purchase attraction tickets online.
Arival, Global Operator Landscape Report, 2025
Weather-ready operations
Sunshine can triple attendance. Rain can cut it in half. Ticketure helps zoos respond quickly with schedule updates, capacity adjustments, and simple rebooking when families need to change plans.
Staff keep the day balanced, queues stay manageable, and visitors arrive at the right times. Clear availability online helps reduce pressure at the gates and improves the overall visitor experience.
Weather is a top driver of attendance at outdoor attractions.
Association of Zoos and Aquariums Visitor Research, 2025
Revenue that protects your animals and your mission
Admissions, annual passes, encounters, and conservation donations each play a role in long-term sustainability. Ticketure helps zoos place these options gently within the guest journey so they feel helpful, not intrusive. Families can upgrade, renew, or donate at moments that make sense for them.
Key tools:
- Dynamic pricing for peak and off-peak days.
- Self-exchange for weather disruption.
- Guided pass upgrades.
- Tap-to-Donate for conservation appeals.
- Annual pass joins and renewals at kiosk.
Up to 40% of zoo revenue comes from memberships and annual passes.
Association of Zoos and Aquariums (AZA), 2025
Dependable technology
for busy zoos
Zoos manage thousands of family visits, school groups, and seasonal peaks each year. Ticketure helps teams keep daily operations running smoothly while delivering a great visitor experience.
Reliable performance
Ticketure processes billions of visits each year with dependable uptime, helping zoos operate smoothly during peak seasons and busy school holidays.
Operational insight
Reporting brings together attendance, membership activity, and programme performance, giving teams a strong understanding of visitor patterns and revenue.
Works with your existing systems
Open integrations connect Ticketure with CRM, marketing, analytics, and pricing tools, fitting easily into the technology ecosystem zoos already use.
Extend your reach through trusted distribution partners
Ticketure connects with established distribution networks used by travel sellers, tourism platforms, and third-party marketplaces. These integrations allow attractions to place tickets in front of new audiences while keeping inventory, pricing, and reporting accurate in one system.